Totally enlightened. Steadfast and stylish, Guru has long set a standard for enlightened excellence as a rugged, fully USA-machined, and ultra-reliable reel at a great price. By increasing the arbor to a larger diameter and making the spool narrowerâ more info

Totally enlightened. Steadfast and stylish, Guru has long set a standard for enlightened excellence as a rugged, fully USA-machined, and ultra-reliable reel at a great price. By increasing the arbor to a larger diameter and making the spool narrower- more info

Liquid courage. Let's face it, die-cast reels are intended to be low-cost alternatives to machined reels, right? Imported. Heavier. Easier to damage. Plain Jane. Well . . . not anymore. When creating Liquid, we focused purely on the virtues and advan more info

Liquid courage. Let's face it, die-cast reels are intended to be low-cost alternatives to machined reels, right? Imported. Heavier. Easier to damage. Plain Jane. Well . . . not anymore. When creating Liquid, we focused purely on the virtues and advan more info

A reel hot rod. A super-high retrieve rate reel, the Speedster S features a narrower spool, inboard mounted handle, and an outer diameter significantly larger than our highest performing reels. The narrow spool prevents line barreling, while the inbo more info

A reel hot rod. A super-high retrieve rate reel, the Speedster S features a narrower spool, inboard mounted handle, and an outer diameter significantly larger than our highest performing reels. The narrow spool prevents line barreling, while the inbo more info